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As a follow up to SAS’s new tv-commercial with Tina Dico, SAS has decided to launch a mobile-music-campaign. Throughout the campaign, everyone with a cellphone, can freely download the song from the tv-commercial.
The song is “Open Wide” with Tina Dico. Tina Dico is a Danish singer and songwriter inspired by the American singer/songwriter tradition. Her inspirations varies from Bob Dylan to Leonard Cohen. Tina Dio has won several awards for her music, including a Steppeulv and a Danish Music Awards in 2004 for the album Notes, and the price of the Year Danish singer at the Danish Music Awards in 2006.

Once again we were to deliver a total-solution, which included:

  • FullTrack Music (content-cms, DRM, content-delivery)
  • ScratchCard (printed voucher)
  • Mobile webite

Check out the campaign here

SAS, Tina Dico campaign

SAS, Tina Dico campaign